The editorial workflow

Give every story
a second line.

A clear subhead travels with an article—from the magazine to the story. Write it once. Keep it connected.

Journal / Editorial

Small changes. Clearer stories.

A second line gives readers the context they need before they begin.

Journal / Practice

Organise a growing journal without losing the thread of the story.

Journal / Perspective

The same subhead follows an article from the magazine to the full post.

Open the WordPress example, edit the featured post’s Subtitle field and save it. The magazine and full article both display the same saved text.